PsycApps, the creator of eQuoo, faced hurdles in app design, the development of diverse interactive story art, and the creation of an innovative, customizable avatar system.
Partnering with Mango, PsycApps achieved a total app redesign, interactive art development, and the implementation of a cutting-edge Spine2D-based avatar system integrated into Unity.
This collaboration was pivotal in driving eQuoo’s success and equipping PsycApps with a scalable solution for future growth in their digital therapeutic offerings.
Introduction
PsycApps is a leader in digital mental health, combining therapy principles with game-based learning to create powerful, intuitive tools like their flagship app, eQuoo. Targeted at enhancing emotional fitness, eQuoo introduces users to therapeutic techniques through an engaging and interactive format. However, as their player base expanded, the need for a refreshed design, updated visuals, and a cutting-edge experience became critical. PsycApps sought a reliable partner with expertise in technical design and scalable development solutions, which led them to Mango.
The Problem
Building an exceptional player experience for a digital therapeutic app posed unique challenges for PsycApps. Specifically, they encountered three major obstacles that hindered their growth trajectory:
App Redesign - The existing app design no longer resonated with users and required an overhaul to meet modern design standards and provide an enhanced user experience.
Game Art Creation - eQuoo required fresh characters and backgrounds for its interactive story games, ensuring the art matched the engaging, emotionally resonant narratives the app aimed to deliver.
Avatar System Development - The existing avatar system lacked diversity and personalization features. PsycApps wanted a fully customizable avatar system that reflected the diversity of the global user base and worked seamlessly across platforms.
These challenges not only delayed their development roadmap but also threatened to alienate their user base, who increasingly expect immersive, modern app experiences.
The Solution
To solve these issues, Mango provided a multi-faceted, technically advanced solution that leveraged their design and development expertise to address PsycApps’ needs. Here’s how Mango approached each challenge:
App Redesign
Mango undertook a complete redesign of the eQuoo app, ensuring that the updated interface aligned with modern UX/UI design principles. By prioritizing user-centric design, Mango delivered a sleek, intuitive interface that enhanced ease of navigation and engagement, meeting the needs of both first-time and returning users.
Game Art Creation
Mango’s creative team developed an entirely new suite of characters and backgrounds for eQuoo’s interactive story games. Central to this effort was the intentional alignment between the emotional themes of eQuoo’s therapeutic content and the visual storytelling. Vibrant, captivating visuals were designed to immerse players, accompanying them as they progressed through various challenges and scenarios in the game.
Customizable Avatar System
Mango developed an innovative, customizable avatar system that provided a critical level of inclusivity. Leveraging the Spine2D framework, Mango engineered a modular avatar rig adaptable to different body proportions and accessories. This rig was integrated within Unity to ensure seamless functionality within eQuoo. The system allowed users to create avatars reflecting their personal identity, promoting a sense of representation and belonging within the platform.
(For clarity, Spine2D allows the dynamic manipulation of animations while maintaining performance—a particularly advantageous feature when working with diverse body shapes and animated interactions.)
These advancements ensured eQuoo delivered a best-in-class experience that set it apart from other digital therapeutic solutions.
Results
By implementing these solutions, eQuoo achieved remarkable improvements in both user experience and operational scalability. Key outcomes include:
Redesigned App Interface - Enhanced user retention and engagement rates, with early users reporting significantly improved navigation and visual appeal.
Updated Game Art - Feedback from players highlighted the noticeably richer storytelling experience and improved immersion. PsycApps also saw an increase in active players completing story challenges.
Customizable Avatar System - Praised as one of eQuoo’s standout features, the avatar system became a major selling point for the app. The diverse customization options resonated strongly with the user base, promoting inclusivity and boosting user satisfaction.
These changes positioned eQuoo as a top-tier digital therapeutic solution, strengthening PsycApps’ market positioning and user loyalty.
Client Testimonial
"PsycApps always envisioned eQuoo as more than just an app—it’s a space where people feel seen, represented, and engaged while learning critical emotional skills. Mango’s team not only shared our vision but brought it to life with flawless execution. Their ability to integrate technical precision with creative artistry has been instrumental in eQuoo’s success."
— Silja Litvin, CEO PsycApps
Through its partnership with Mango, PsycApps not only overcame its design and development challenges but also laid the foundation for future growth. The app’s upgraded design, engaging art, and groundbreaking avatar system empowered eQuoo to deliver an exceptional player experience and redefine standards within digital therapeutics.
Looking ahead, PsycApps plans to continue refining and expanding eQuoo’s features with Mango as a trusted partner. Mango’s ability to provide scalable, innovative solutions ensures PsycApps will remain at the forefront of digital health and therapy-based gaming.
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