When My Daily Collagen, a new brand about to enter the Philippines market, wanted a striking visual identity to differentiate itself from competitors, the challenge was clear. They needed a logo and packaging design that sparked curiosity while being entirely unlike anything else in the market. Our team conducted meticulous market research, analyzed competitors, and collaborated with the client to create a complete brand design inspired by Japanese pop art. The vibrant and unique design resonated strongly with Filipino consumers and even garnered admiration from merchandisers, allowing My Daily Collagen to stand out in crowded retail spaces.
Introduction
My Daily Collagen is a fresh entrant into the health and wellness industry in the Philippines, catering to an audience increasingly conscious of beauty and self-care. They focus on offering high-quality collagen-based products aimed at improving skincare and overall health.
The health and beauty market in the Philippines is competitive, with established brands dominating the retail shelves. My Daily Collagen sought to carve out its identity by leveraging innovative packaging and branding—a critical touchpoint for consumer curiosity and trust in the absence of brand history.
The Problem
Launching a new brand in a saturated market is no small feat. My Daily Collagen's primary challenge was the need to stand apart in a landscape rife with repetitive, formulaic designs.
For the Filipino audience, curiosity often sparks purchasing decisions. The standard palettes and minimalistic branding used by competitors could easily get lost on crowded, visually overwhelming retail shelves.
The client emphasized their goal to offer something bold yet approachable—packaging that intrigued consumers and made them want to know more. This visual identity needed to work consistently across various touchpoints, from retail shelves to online presence, further solidifying the brand's uniqueness and aspirational appeal.
The Solution
The client’s requirements for uniqueness and intrigue prompted a holistic and collaborative approach to branding—one that prioritized thorough market research and creative innovation.
Market Research and Competitor Analysis
Our first step was to understand the visual narrative dominating the Philippines' health and beauty product market. We analyzed competitors, identified overused design elements, and pinpointed gaps in current branding approaches.
For instance, competitors relied heavily on pastel shades and minimalist typography. We noted that while these designs were clean, they lacked the ability to grab attention and spark curiosity.
Creative Brainstorming and Client Collaboration
From the early stages, we maintained open, collaborative dialogue with the My Daily Collagen team. We ensured that every ideation phase reflected their vision of crafting a design that broke away from conventions, offering a balance between vibrancy and sophistication.
Japanese Pop Art-Inspired Design
Drawing inspiration from Japanese pop art, we created a fun and dynamic brand design. The visual language featured bright, bold colors paired with imaginative patterns, appealing to the Filipino market’s appreciation for playful and standout visuals.
Comprehensive Brand Application
Once the brand identity was finalized, the design was seamlessly applied across product labels and packaging. Beyond the physical product, the identity extended to My Daily Collagen’s digital presence and retail collaterals, ensuring consistency and maximum impact across all customer touchpoints.
Results
The new brand design exceeded expectations and successfully captured the attention of its target audience. Key outcomes included the following:
Visual Standout: My Daily Collagen became instantly recognizable on retail shelves, with its vibrant, eye-catching design contrasting sharply with competitors’ subdued approaches.
Consumer Engagement: Filipino consumers were drawn to the packaging’s playful and energetic aesthetic, which aligned with their penchant for visually engaging products.
Positive Merchant Feedback: Merchandisers in distributor shops frequently expressed their fondness for the design, noting how it added a fresh, exciting presence to their product displays.
Brand Differentiation: My Daily Collagen successfully established a unique visual identity in a saturated market—a critical first step for a budding brand.
Client Testimonial
"My Daily Collagen has received tremendous praise for its packaging. It’s impossible to miss on a store shelf. Our customers are intrigued, and that’s exactly the reaction we wanted! This design has set us up for a great brand launch."
Conclusion
The partnership between My Daily Collagen and our design team showcases how thoughtful collaboration, in-depth research, and creative vision can bring a brand's identity to life. By leveraging a bold and striking design, My Daily Collagen now exudes the intrigue and uniqueness required to succeed in the competitive Philippines market.
Looking ahead, My Daily Collagen is well-positioned to build customer trust and loyalty through its exceptional branding. Future updates will include expanding the design to new product lines and continuously adapting to consumer trends without losing the core visual identity.
Comments