How My Daily Collagen Stood Out on Shelves with a Unique Brand Design

My Daily Collagen, a new health and wellness brand entering the competitive Philippine market, faced a common yet significant challenge—standing out in a crowded retail space dominated by established players with formulaic designs. To address this, the brand focused on creating a bold and distinct visual identity that appealed to Filipino consumers’ love for visually engaging products.

The solution was a Japanese pop art-inspired design. Through extensive market research and competitor analysis, the design team identified gaps in the market and opted for vibrant colors and dynamic patterns that broke away from the minimalist trends of the competition. The collaboration between the brand and designers ensured alignment with the brand's vision, successfully crafting packaging that sparked curiosity and interest.

Key outcomes included increased consumer engagement, standout visibility on retail shelves, and positive feedback from both customers and merchants. The design allowed My Daily Collagen to establish a unique identity in a saturated market, setting the stage for a strong brand launch.

This case highlights the impact of strategic research, collaboration, and creativity in building effective brand differentiation. My Daily Collagen is now positioned to expand its product lines while maintaining its distinctive visual identity.