Sonepar, a global leader in B2B electrical product distribution, required consistent and high-quality design solutions to support its diverse marketing initiatives across its many brands.
Faced with the challenge of managing a high volume of creative demands for landing pages, email campaigns, posters, catalogs, and more, Sonepar partnered with Mango. By providing fast turnaround times and premium-quality design outputs that adhered to brand guidelines, Mango streamlined Sonepar’s production process. The result? A seamless workflow where all marketing deliverables were delivered on time, every time.
Introduction
Sonepar is a multinational leader in B2B electrical distribution, with thousands of operational sites and a strong presence in over 40 countries. Their extensive portfolio of brands caters to multiple industries such as electrical installation, automation, energy management, and lighting.
With such a vast footprint, Sonepar’s marketing strategy hinges on delivering localized, tailored campaigns across various platforms. This means their internal marketing team faces a constant demand to deliver fresh, high-quality collateral—ranging from seasonal catalogs to digital landing pages. To support this ambitious output across multiple brands, Sonepar needed a dependable partner with the technical expertise and capacity to deliver flawless design work on demand.
The Problem
Sonepar’s marketing team operates in a demanding environment where agility and precision are paramount. With numerous brands under its umbrella, each adhering to strict brand guidelines, the team was tasked with creating custom designs such as landing pages, email campaigns, event posters, and seasonal catalogs at a constant pace.
However, meeting the ongoing design needs at scale while adhering to each brand’s unique identity was increasingly challenging. The internal team needed external support that could meet tight deadlines without sacrificing quality. Delays in asset production risked derailing campaigns, impacting both customer engagement and operational efficiency.
The main challenges included:
Managing the heavy volume of design requests from various departments and brands.
Ensuring all designs adhered to strict, pre-defined brand guidelines while retaining creative appeal.
Delivering high-quality results on tight schedules without bottlenecking the overall campaign timeline.
Sonepar needed a specialized partner capable of delivering consistent, on-brand marketing materials with quick turnaround times to keep up with industry demands.
The Solution
Sonepar partnered with Mango to streamline its creative production process and tackle its high-volume design needs effectively. Mango’s role was clear from the onset: to alleviate pressure on Sonepar’s marketing team by reliably producing marketing assets of the highest quality, all while adhering strictly to individual brand guidelines.
After conducting an in-depth consultation to understand the nuances of Sonepar’s requirements and the operational complexities tied to their brand portfolio, Mango curated a strategy to meet Sonepar’s demands.
Here’s how Mango’s solution was implemented:
Centralized Creative Support
Mango provided consistent, high-volume design services, ensuring every request—from landing pages to event posters—was delivered promptly. Their refined production pipelines allowed the team to tackle multiple projects simultaneously without compromising quality.
Strict Adherence to Guidelines
Understanding the importance of brand consistency, Mango worked closely with Sonepar’s branding team to meticulously ensure that all designs adhered to established identity guidelines while maintaining a creative edge.
Quick Turnaround Times
With a robust workflow in place, Mango processed design briefs, iterated on drafts, and finalized assets with unparalleled speed. This ensured that Sonepar’s campaigns were always on schedule—even during the busiest seasons.
Seamless Collaboration
Mango actively engaged with Sonepar’s team through regular progress updates, allowing for real-time feedback and aligned decision-making. This collaborative framework further reduced downtime between feedback cycles, driving efficiency across the board.
Through this approach, Sonepar gained a reliable, external design extension of their internal team—one that acted with the same level of priority and care as an in-house department.
Results
Mango’s contributions led to immediate and measurable improvements in Sonepar’s marketing operations:
Timely Deliverables
Mango consistently delivered on (or ahead of) deadlines, ensuring every campaign asset—from seasonal catalogs to email campaigns—was ready when needed.
Efficient Campaign Execution
With Mango’s streamlined production process, Sonepar’s marketing team was able to focus their time and effort on strategizing rather than managing design bottlenecks.
Consistent Brand Identity
Mango’s strict adherence to brand guidelines maintained Sonepar’s strong branding across all deliverables, regardless of the brand or location being represented.
Client Satisfaction
Sonepar’s marketing executives noted smoother workflows and virtually no delays in marketing efforts since integrating Mango into their operations.
A Sonepar marketing lead commented on the collaboration:
"The Mango team understood not only our high standards but also the pace at which we work. Since partnering with them, we’ve seen unparalleled efficiency in our design production while maintaining the premium quality our brands demand. Dependable and innovative—that’s Mango."
Future Outlook
Sonepar and Mango are continuing their partnership with plans to expand into new areas of creative collaboration, including video production and interactive digital designs. Additionally, the two teams are exploring data-driven design strategies to tailor assets even more precisely to customer preferences.
By remaining agile and innovative, Mango ensures Sonepar’s marketing operations can scale effortlessly alongside its growing global footprint.
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