How Mango Transformed Sonepar's Marketing Collateral Production Process

Sonepar, a global leader in B2B electrical product distribution, faced challenges meeting high-volume design demands across its diverse brands while maintaining consistent quality and adherence to strict brand guidelines. Their internal marketing team required external support to produce campaign assets such as landing pages, email campaigns, posters, and catalogs promptly without compromising creativity or precision.

To address these challenges, Sonepar partnered with Mango. Mango streamlined the production process by offering centralized creative support, ensuring brand consistency, delivering quick turnaround times, and fostering seamless collaboration with Sonepar’s team. By acting as an extension of their in-house marketing team, Mango effectively managed design bottlenecks and delivered high-quality assets on time.

The results were significant. Sonepar’s marketing operations became more efficient, campaigns launched without delays, and branding across all deliverables remained strong and cohesive. Mango's support allowed Sonepar’s team to focus on strategy rather than production logistics.

According to Sonepar’s marketing lead, “The Mango team understood our high standards and pace, delivering unmatched efficiency and quality.”

Looking ahead, the partnership aims to expand into areas such as video production and data-driven design to further enhance Sonepar’s marketing capabilities