Ceana Technology Breakthrough: A Global Brand Identity That Commands Attention

Ceana Technology’s rebranding was a key step in aligning its identity with its innovative values and global ambitions. Ceana collaborated on a redesign focused on two goals: creating a logo that resonated internationally and stood out in a competitive market.

Through brand discovery sessions with founder Lea Columna, Ceana pinpointed its core values—innovation, trust, and precision. The result was a clean, sharp “C” logo, supported by comprehensive brand guidelines to ensure consistency across all platforms.

The rebrand delivered strong results. The new logo gained recognition, including a feature in Design Rush’s “Best Tech Logos of 2024.” One year later, Ceana was acquired by Service Rocket, with the rebrand playing a significant role. Internally, employee engagement improved, with staff expressing greater pride and alignment with the company’s vision. Externally, positive brand perception increased by 35% in post-rebrand surveys.

Ceana’s experience shows that effective branding is more than cosmetic—it’s a critical driver for business growth and market positioning.